About

As a London-based eCommerce Consultant, I specialise in helping brands optimise and scale their digital retail presence across the UK, USA, and EU markets. My background spans high-growth startups and established eCommerce companies, where I’ve developed and refined expertise in product merchandising, pricing strategy, promotions, and CRM. I bring a data-driven approach to each project, designing strategies that focus on long-term growth, optimised conversion rates, and effective cross-functional collaboration.

I hold a Master’s degree in Business Innovation, which complements my extensive experience in the eCommerce space. From my early days as a Pricing and Promotions Lead to managing complex, multi-market eCommerce operations, I’ve gained a robust understanding of what it takes to make online businesses successful.

What I bring to the table:

  • Proven expertise: Over the years, I’ve honed my skills in pricing & promotions strategy, product merchandising, conversion rate optimisation, and CRM management, driving measurable results for brands across various sectors.
  • Strategic vision: My focus on building adaptable, scalable processes allows brands to navigate and thrive in competitive markets.
  • Collaborative approach: I work closely with cross-functional teams, including marketing, product, and buying, ensuring that every aspect of the customer journey aligns with business goals.

Whether you’re looking to increase sales, enhance customer engagement, or streamline operations, I’m here to provide the insights and strategies that make a difference.

Let’s discuss how I can support your eCommerce ambitions.